Operationalizing the Vision— Creating a Graphic Identity
The most difficult first step in pursuing change, in any form, is to achieve a common picture.
It is a challenging task but arriving at a ‘shared vision’ creates a cornerstone and sets a path forward for further ‘execution.’
Operationalizing the Vision
- Key to successful implementation
- Drives behavior
- Catalyst for change
- Crystallizes long-term direction
- Fosters clarity
- Promotes focus, and creates a standardized message platform
- Keeps agenda on track and allows for course correction
Visuals work! Visuals cut through the clutter, require focus and simplicity, and force a decision on the one concept that represents what the organization’s vision is striving to achieve. One simple graphic can demonstrate a concept that would take many words to explain. Visuals are powerful tools for delivering and reinforcing effective communication. The graphic identity is a recognizable symbol/icon evidenced on a variety of communication vehicles (e.g., the intranet site, posters, training materials, promotion articles). Well designed and thought out visuals have proven to be extremely effective when communicating change in a challenging environment. In a change environment, where persuasion is key, images provide a formidable mechanism for increasing desired influence and thus social power.
Professional competence will get your ‘idea’ heard, but it’s political competence that will get your idea implemented.
MANAGEMENT OF CHANGE
Taking charge of change! Change is multi-faceted. Informing and motivating employees is only half the battle; incorporating new behaviors and reaching a sustained level of performance involves a new set of leadership tools: inspiration, clarity of direction, support and feedback.
OPERATIONALIZING THE VISION
The most difficult first step in pursuing change, in any form, is to achieve a common picture. It is a challenging task but arriving at a ‘shared vision’ creates a cornerstone and sets a path forward for further ‘execution.’
Workshops focus on increasing employees’ awareness and understanding of positive politics and how a change environment exacerbates organizational politics. Politically savvy managers are skillful at achieving their goals and managing their careers. Politically competent employees are adept at staying on the organization’s radar.